ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Category
Branded Identity / Series
Annual ID
ADC104_ILT054M
As the streaming landscape grows increasingly complex, Philo needed to differentiate itself in a crowded market. Known for its affordability and ease of use, Philo had built a loyal audience but lacked a strong, cohesive brand identity that could communicate its unique value. To stand out, Philo required a visual language that was as distinctive and user-friendly as the service itself—one that felt personal, joyful, and effortlessly simple.
Illustration became the perfect solution. Unlike the sleek, high-gloss visuals that dominate the streaming industry, a hand-drawn, organic approach allowed Philo to feel more approachable and human. The goal was to strip away the overwhelming complexity that often comes with modern streaming and instead evoke a sense of ease, fun, and accessibility.
The resulting illustration system is bold, whimsical, and unmistakably Philo. Crafted with elegant single-stroke black linework on a crisp white background, the illustrations are both playful and sophisticated. The gestural style embraces imperfections, making Philo feel more personal—like a friend guiding you to great TV, rather than just another tech service.
Beyond aesthetics, these illustrations serve a strategic function. They bring Philo’s messaging to life, reinforcing themes of simplicity and entertainment. The illustrated characters and objects interact dynamically across various brand applications, from motion graphics to UI elements, infusing personality into every touchpoint.
This approach extends into Philo’s brand campaign, where cel animation and illustrated storytelling elevate the experience even further. The result is a brand identity that is not only visually striking but also deeply connected to Philo’s core mission: making TV better, easier, and more enjoyable.
With this new illustration system, Philo now has a brand as unique and inviting as the viewing experience it provides.
Illustration became the perfect solution. Unlike the sleek, high-gloss visuals that dominate the streaming industry, a hand-drawn, organic approach allowed Philo to feel more approachable and human. The goal was to strip away the overwhelming complexity that often comes with modern streaming and instead evoke a sense of ease, fun, and accessibility.
The resulting illustration system is bold, whimsical, and unmistakably Philo. Crafted with elegant single-stroke black linework on a crisp white background, the illustrations are both playful and sophisticated. The gestural style embraces imperfections, making Philo feel more personal—like a friend guiding you to great TV, rather than just another tech service.
Beyond aesthetics, these illustrations serve a strategic function. They bring Philo’s messaging to life, reinforcing themes of simplicity and entertainment. The illustrated characters and objects interact dynamically across various brand applications, from motion graphics to UI elements, infusing personality into every touchpoint.
This approach extends into Philo’s brand campaign, where cel animation and illustrated storytelling elevate the experience even further. The result is a brand identity that is not only visually striking but also deeply connected to Philo’s core mission: making TV better, easier, and more enjoyable.
With this new illustration system, Philo now has a brand as unique and inviting as the viewing experience it provides.
2025 Awards
Total Points: 3
Merit Honor
Credits
Agency
Sibling Rivalry / New York
Music / Sound Production Company
Tiny Lion
Copywriter
Katrina Day
Nathan Lackie
Group Creative Director
Frances Yeoland
Jp Rooney
Maggie Tsao
Design Director
Pat King
Rafael Cuevas
Editor
Ryan Brown
Producer
Amber Park
Art Director, Motion Lead
Alex Bernas
Assistant Editor
Brian D'Augustine
Dee White
Assoc. Motion Director
Luke Barker
CMO
Nii Addy
Creative Director, Writer
Dave Abel
Partner, Executive Creative Director
Lauren Hartstone
Senior Producer
Eric Goldrich
2D Animator
Aly Tain
Cyp Sadlon
Hoon Han
Josh Galindo
Madison Kelly
Oliver Wee
Scott Jonsson
Brand Designer
Camille Hogan
CEO
Andrew McCollum
Co Founder, CEO
Mikon van Gastel
Co-Founder, CCO
Joe Wright
Designer/Animator Lead
Leah Evans
Director of Programming & Brand Strategy
Emily Mosbacher
Executive Director of Creative Strategy
Bo Bishop
Head of Brand & Creative Strategy
Matt Stein
Head of Production
Lindsay McQueen
Lead Motion Designer/Editor
Monica Rodriguez
Partner, Managing Director
Joanna Fillie
Production Coordinator
Mia Figueroa
Storyboards
Fede Etchegaray
Khylin Woodrow
Toolkit
Dave Murray
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