ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Branded Identity / Series
Annual ID
ADC104_ILT055M
“Aerobic Education” is the educational philosophy of Lishui Nancheng Experimental Kindergarten, not only because Lishui City has the highest vegetation coverage rate and best air quality in Zhejiang Province, but also because it emphasizes breathing sense and freedom in teaching.
“Aerobic” is an abstract concept that cannot be focused on a specific design element, but the chemical formula of oxygen “O2” is a good entry point. The molecular formula of O2 is O-O, consisting of two oxygen atoms linked together. Drawing inspiration from the molecular formula of oxygen, the logo was also designed as the molecular formula of oxygen. We hope that “the relationship between children and society, family, and Kindergarten is like two connected oxygen atoms, building a colorful world.” Based on this concept, the visual system was extended in graphics, illustrations, and fonts.
“Aerobic” is an abstract concept that cannot be focused on a specific design element, but the chemical formula of oxygen “O2” is a good entry point. The molecular formula of O2 is O-O, consisting of two oxygen atoms linked together. Drawing inspiration from the molecular formula of oxygen, the logo was also designed as the molecular formula of oxygen. We hope that “the relationship between children and society, family, and Kindergarten is like two connected oxygen atoms, building a colorful world.” Based on this concept, the visual system was extended in graphics, illustrations, and fonts.
2025 Awards
Total Points: 3
Merit Honor
Credits
Design Firm
RIFLING / Changsha长沙
Creative Director
Yidong Cai
Designer
Yidong Cai
Illustrator
Yidong Cai
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