ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Craft in Motion / Film / Animation
Annual ID
ADC104_MOT046M
‘Tap’ reveals the transformative power of being immersed deeply in a flowstate as a writer’s fingers become a shapeshifting window in her creative process.
What began as a product film for AI became a strikingly human look into the experience of ideation. Creativity physically manifests and shifts with the writer’s thoughts to take us on a captivating journey that turns the art of ideating into a tactile experience.
What began as a product film for AI became a strikingly human look into the experience of ideation. Creativity physically manifests and shifts with the writer’s thoughts to take us on a captivating journey that turns the art of ideating into a tactile experience.
2025 Awards
Total Points: 3
Merit Honor
Credits
Agency
Accenture Song / New York
Client / Brand
HP Inc. / Palo Alto
Production Company
ProdCo / Culver City
Music / Sound Production Company
Found Objects / New York
Wave Studios / New York
Post Production Company
Blur / Culver City
Cartel Edit / Los Angeles
Time Based Arts / London
Art Director
Lindsey Evans
Chief Strategy Officer
Ariana Stolarz
Composer
Margy Hayes
Copywriter
Cameron Sharer
Creative Director
Adam Weiss
Cara Mia Cecchini
James Allen
Mia Rafowitz
Sheldon Gardner
Design Director
Andy Wong
Director
Mackenzie Sheppard
Editor
Nate Katz
Executive Creative Director
Jono Paull
Global Chief Creative Officer
Neil Heymann
Communications Strategist
Brianna Califano
DoP
Filip Marek
Executive Producer
Katt Matt
Vicky Ferraro
Group Strategy Director
Keir Moreano
Senior Music Supervisor
Mike Ladman
Senior Producer
Janet Smith
Nick Chomowicz
Tom Manton
1st Assistant Director
Guillermo Escribano
2D Animation
Daisy Evans
Krystian Piotr Garstkowiak
2D Traditional, Clean Up & Colourist
Lily Jenkins
3D Animation
Kevin O'Shea
3D Lead Artist
Sam Osborne
Account Director
Disha Jain
Griffin Miller
Account Supervisor
Manuela Abenante
Associate Producer, Film
Harit Muttreja
Madeleine Wilkinson
Character Concepts
Adam Relf
Chief Executive Officer
David Droga
Colourist
Ruth Wardell
Simone Garttarola
Compositing
Matthieu Landour
Cutting Assistant
Nick Bruce
Director of Business Affairs
Dan Simonetti
ECD & Co-founder
Jay Wadley
Trevor Gureckis
EVP, Chief Marketing and Corporate Affairs Officer
Antonio Lucio
Executive Producer/MD
Inés Segura
Executive Producer/MD (US)
Emma Wilcockson
Founding Partner
Ian Pons Jewell
Founding Partner/EP
Zico Judge
Global Commercial Marketing Lead
Leyla Tezcan Bell
Global Commercial Marketing, Demand Creation
Ama Appiah
Jemma Card
Global Consumer Marketing Lead
Jamie Cusano
Global Engagement Lead
Lea Mastroberti
Group Communication Strategy Director
Pete Fraser
Tattiana Bamba
Group Project Manager
Alex Robinson
Christine DiStasio
Head of Animation
Yibi Hu
Head of Creative Production
Scott Chinn
Head of Production
Sian Jenkins
Head of Talent Affairs
Sunny Valencia
Junior Music Supervisor
Mara Techam
Landscape Art
Alex Twin
Lead 3D Animator
Nick Smalley
Line Producer
Raquel Castello
Manager Global Consumer Marketing
Lily Psmaris
Mixer
Chris Afzal
Music Coordinator
Lee Cash Chisholm
Partner / Sound Engineer
Aaron Reynolds
Principal Product Marketing
Connor Rock
Production Designer
Tristan Mur
Senior Business Affairs Manager
Jeannie Curcio
Senior Producer, Film
Dylan Heimbrock
Patrick Wood
Senior Producer, Print
Michael Mockler
Shoot VFX Supervisor
Sam Osborne
Stephen Grasso
Stylist
Nuria Dura
VP, Global Marketing
Taj Alavi
Luis Casado
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