ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2025 ADC Awards - Motion / Film Craft

Camp Mograph Australia

Agency Duncan Elms

Client Camp Mograph

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Category

Craft in Motion / Film / Animation

Annual ID

ADC104_MOT049M

The title sequence for Camp Mograph Australia was designed as a visual journey through the creative process, using Australia’s vast and diverse natural world as a metaphor for artistic inspiration. Through abstract and highly stylized motion design, the sequence explored how creativity is influenced by nature, art, fashion, and technology.
At its core, the piece was about celebrating the limitless potential of motion design. We aimed to reflect the diversity of creative expression by bringing together multiple artists with different styles and approaches. The strategy was to create a framework that allowed for creative freedom while ensuring cohesion in storytelling and execution. By carefully curating the sequence and collaborating closely with the composer, editor, and artists, we shaped a seamless narrative that honored the craft and innovation of the field.

2025 Awards

Total Points: 3

Merit Honor

Credits

Artist

Duncan Elms

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