ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Craft in Motion / Film / Cinematography
Annual ID
ADC104_MOT051M
Apple paid homage to Mexican and Hispanic roots in its Shot on iPhone film titled "Suerte," which blended Música Mexicana and the traditional Mexican board game Lotería. The campaign celebrated the fastest-growing Latin music sub-genre through innovative storytelling.
Shot on iPhone 15 Pro, the film followed the journey of young Hispanic artist Iván Cornejo, who overcame creative block through a deep connection with his roots. Characters from Lotería, including a fish, the devil, and a mermaid, came to the artist's rescue, helping him find musical inspiration for his new song.
The 20-year-old singer-songwriter Cornejo debuted his song "Intercambio Injusto" in the film. His authentic approach to modernizing Música Mexicana had earned him the No. 10 spot on Billboard's 2023 year-end Top Latin Artists chart. The film also featured notable artists including Música Mexicana performer Eden Muñoz as the frog's voice, Maria Zardoya of The Marías as the mermaid, and Mexico City-based producer Camilo Lara.
Los Angeles-based Mexican-American directors Cliqua (Pasqual Gutierrez and Raul 'RJ' Sanchez) helmed the project, utilizing iPhone 15 Pro's key features including 5x optical zoom, Action mode, and Cinematic mode to create innovative visuals.
The campaign appeared on digital, TV, and social platforms across markets, with additional OOH support in Mexico. A behind-the-scenes video demonstrated iPhone 15 Pro's filmmaking capabilities. The campaign culminated in a special Today at Apple session at Antara, Mexico City, featuring a 30-minute live performance by Ivan Cornejo in partnership with Apple Music.
The campaign successfully merged cultural traditions with modern technology while showcasing both the iPhone 15 Pro's creative capabilities and the evolution of Música Mexicana.
Shot on iPhone 15 Pro, the film followed the journey of young Hispanic artist Iván Cornejo, who overcame creative block through a deep connection with his roots. Characters from Lotería, including a fish, the devil, and a mermaid, came to the artist's rescue, helping him find musical inspiration for his new song.
The 20-year-old singer-songwriter Cornejo debuted his song "Intercambio Injusto" in the film. His authentic approach to modernizing Música Mexicana had earned him the No. 10 spot on Billboard's 2023 year-end Top Latin Artists chart. The film also featured notable artists including Música Mexicana performer Eden Muñoz as the frog's voice, Maria Zardoya of The Marías as the mermaid, and Mexico City-based producer Camilo Lara.
Los Angeles-based Mexican-American directors Cliqua (Pasqual Gutierrez and Raul 'RJ' Sanchez) helmed the project, utilizing iPhone 15 Pro's key features including 5x optical zoom, Action mode, and Cinematic mode to create innovative visuals.
The campaign appeared on digital, TV, and social platforms across markets, with additional OOH support in Mexico. A behind-the-scenes video demonstrated iPhone 15 Pro's filmmaking capabilities. The campaign culminated in a special Today at Apple session at Antara, Mexico City, featuring a 30-minute live performance by Ivan Cornejo in partnership with Apple Music.
The campaign successfully merged cultural traditions with modern technology while showcasing both the iPhone 15 Pro's creative capabilities and the evolution of Música Mexicana.
2025 Awards
Total Points: 3
Merit Honor
Credits
Agency
TBWA\Media Arts Lab / Los Angeles
Production Company
Landia Mexico
Music / Sound Production Company
Barking Owl
Post Production Company
Exile
Associate Creative Director
Alonso Tapia
Andre Fuku
Fabiano Higashi
Henrique Zirpoli
Juanita Escandon
Ricardo Scarpa
Creative Director
Chucky Rivero
Director of Photography
Xiaolong Liu
Editor
Zaldy Lopez
Executive Creative Director
Pedro Prado
Global Chief Creative Officer
Brent Anderson
Music Supervisor
Genevieve Torabi
Sound Designer
Gus Koven
Strategy Director
Fabiola Guzman
Rafael Rossi
Associate Music Supervisor
Gio Thomas
Executive Producer
RJ Pomeroy
Senior Producer
Adam Sarraga
Fernanda Sarabia
Account Supervisor
Jessica Tapia
Sergio Rosas
Chief Communications Officer
Lu Borges
Communications manager
Daniella Morrison
Global Chief Production Officer
Brian O'Rourke
Management Supervisor
Cynthia Perez
Managing Director
Luana Azeredo
Music director
Josh Marcy
Project Manager
Grace Grunblatt
Senior Account Director
Martina Garbers
Senior Planner
Paula Gomez
VFX Supervisor
Steven Wolff
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