ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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For our Olympics issue, the photographer Ben Thouard brought his technical and visual acuity to one of the most powerful waves in the world, Teahupo’o, which was the site of the first-ever Olympic surfing competition at this summer’s Games. His meditative and luminous photographs and videos help the viewer to understand the wave’s danger and seduction. Instead of taking photos from a boat, Thouard gets in the water himself and, as the waves approach, dives under the surface. From beneath the waves, or inside their barrels, Thouard puts viewers in the action, making them feel as though they are somehow creating the waves themselves.
2025 Awards
Total Points: 45
Gold Cube
Credits
Design Firm
The New York Times Magazine
Creative Director
Gail Bichler
Design Director
Ben Grandgenett
Designer
Claudia Rubin
Director of Photography
Jessica Dimson
Photo Editor
David Carthas
Photographer
Ben Thouard
Digital Art Director
Kate LaRue
Developer
Jacqueline Myint
Editor-in-chief
Jake Silverstein
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