ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2025 ADC Awards - Photography

Lifting Ukraine

Agency Long Lead + Decimal Studios

Client Long Lead & Decimal Studios

Category

Photojournalism

Annual ID

ADC104_PHO031M

Since 2022, Russia has pounded southern Ukraine, attempting to make it uninhabitable by bombing villages, destroying water supplies, and wreaking havoc on its infrastructure. Amid the chaos, survivors have endured — including thousands of stray animals orphaned by the war. Record-setting powerlifter Anna Kurkurina has rescued and rehomed countless of these injured and unhoused pets, showing just one way how Ukraine’s “volonteri,” a loose network of civilian helpers central to the country’s fight for freedom, has bolstered its battle-worn government.

In this series of intimate photos and videos, photojournalist Maranie Staab presents an inspiring profile of Kurkurina, chronicling the athlete’s daily struggles and triumphs as she attempts to uplift the most vulnerable inhabitants of her city, Mykolaiv. Rescuing pets left to scavenge the rubble of airstrikes, strength-training disabled children, and feeding an ever-growing pack of four-legged houseguests, the three-time world champion muscles through her days demonstrating unwavering strength in the face of seemingly endless war.

2025 Awards

Total Points: 3

Merit Honor

Credits

Design Firm

Decimal Studios

Client / Brand

Long Lead

Creative Director

Sarah Rogers

Photographer

Maranie Staab

Social Media Manager

Heather Muse

Copyeditor

Don Armstrong

Fact checker

Will DiGravio

Translation

Jasmine Alexander-Greene

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