Nazionale is a brand that captures the essence of Italian heritage, celebrating the authenticity of two iconic spirits, Amaro Nazionale and Limoncello Nazionale, reimagined with a premium touch. The overall design blends, in fact, Italian tradition with the contemporary, refined aesthetic of the premium bartending world. The concept revolves around traditional Italian bars: a uniquely Italian way of being together, fully expressed around the tables of foosball, timeless icons of these spaces. The bottles are crafted as stylized representations of foosball players, featuring their distinctive colors: red vs. blue, amaro vs. limoncello - a unique design that ensures immediate recognizability and iconicity. The spherical custom cap serves as the head, while the shaped label on the front of the bottle becomes the player’s body. The circular back label represents the ball, and the paper used evokes its typical surface.
Every element of the design was meticulously crafted with attention to detail. The UV-embossed logo on the main label creates a refined visual and tactile effect, while a small die-cut crest recalls the one embossed on the actual foosball figures. A design that celebrate the unique Italian flair - elegant, timeless, and delightfully playful: this is the Italian spirit.