ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2025 ADC Awards - Packaging Design

My sunny heart

Agency Bytoby / Hangzhou + Touch music / Beijing + NetEase CloudMusic / Hangzhou + Jiaoliu / Beijing

Client Touch music

Category

Media

Annual ID

ADC104_PKG006S

“我将河流作命运贴切的隐喻,它不是自由的,地势决定了它的流向。它不是恒常的,我看见它终日不停变化。时而无恙,时而无常,它是映在水中的脸,模糊、流动、无法辨认。”

文兆杰在他的第二张专辑中将对命运的思嵌入朴素旋律,覆以隽永的声与形,将平淡之事显以深刻,以诗意之态绘命运及其存在的方式与行为。专辑中的9首乐曲的制作中使用的器乐大部分来源于20世纪,这些“过时”之声不表以热烈的情绪,而伴以淡然的轻诉。

我受专辑中《命运是条河流我就顺着走》启发,在设计中将流水和音乐人重影的瞬间“凝固”成为一个切片,以表现整张专辑对于生活与命运的理解:永恒不在变化之外,而正在于变化之中。

外壳使用亚克力材料浇注,在阳光下不同角度会呈现波光粼粼的效果,如同这段话最开始所说的:它是映在水中的脸,模糊、流动、无法辨认。内页歌词使用无涂层纸张,经过银墨漂染后叠加深色专色印刷一系列音乐人围绕专辑创作的影像,与使用凹凸花纹的银色封套一起作为本张专辑温柔又朦胧迷幻风格的视觉注脚。

2025 Awards

Total Points: 21

Silver Cube

Credits

Design Firm

bytoby / Hangzhou

Digital Agency

NetEase CloudMusic / Hangzhou

Client / Brand

Touch music / Beijing

Publisher

Jiaoliu / Beijing

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