New spritz brands typically conform to one of two archetypes: A revival of Italian pastiche or a trend-led aesthetic that are of their time but is not timeless. Sistine Spritz pays homage to Italian culture in a more nuanced way while activating the sensibilities of a new generation. Design cues were gathered from signage across Italy and distilled into a custom drawn logo with unique ligatures used confidently in the packaging. The slab of News 701 contrasts the softness of the logo, while Garamond adds a timeless elegance.

The most prominent design element in the packaging is the wax seal, which was used in a deliberately unconventional way. The wax seal—a common element in the beverage industry—is not used to seal paper, cork, or a ribbon, instead it is prominently placed at the center of the bottle as the brand insignia. Instead of the expected ornate signet seal, simple, diminutive typeset numbers are found in the center, used to designate the drink flavor. The energetic, almost digital blue hue was chosen to maximize contrast against the vibrant red spritz, creating a stark and memorable color combination that will continue to expand with the introduction of new flavors.