ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Limited Edition
Annual ID
ADC104_PKG014B
In 2024, Cheetos launched the “Other Hand” campaign, revealing that 99% of people eat Cheetos with their dominant hand—which means they’re left to do everything else with their other hand, often with comically bad results.
To celebrate the other hand, Cheetos released a limited-edition bag designed entirely with the other hand—from the Cheetos logo to the illustration of mascot Chester Cheetah. The incredibly wonky design caught the attention of fans everywhere, turning into a collectible product.
To celebrate the other hand, Cheetos released a limited-edition bag designed entirely with the other hand—from the Cheetos logo to the illustration of mascot Chester Cheetah. The incredibly wonky design caught the attention of fans everywhere, turning into a collectible product.
2025 Awards
Total Points: 9
Bronze Cube
Credits
Agency
Goodby Silverstein & Partners
Production Company
Kollectiff
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