ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Limited Edition
Annual ID
ADC104_PKG015B
Whisky packaging has gone off-piste. Introducing Johnnie Walker Blue Label Ice Chalet — a limited edition whisky housed in bold cross-body puffer bag playfully inspired by the oversized forms of Perfect Moment’s ski couture.
The 200-year-old Scotch brand set out to break down barriers to a new cultural occasion by behaving like a disruptive luxury fashion house. The result is the ultimate ski-season fashion accessory—and the disregard of every rule of Scotch LTO packaging.
Reversible by design, Ice Chalet’s bag is multifunctional. Once the whisky is out, the bag transforms into a Perfect Moment cross-body—giving the LTO a stylish second life that gets it out of the waste stream and on to the slopes.
The design’s duality unites the two brand—very different on paper—through their shared spirit of creativity and disruption.
Vibrant and provocative, the design’s cobalt blue sets the tone for the innovation while making an unmissable statement at après and beyond.
The bag’s oversized houndstooth print, featured across Perfect Moment’s supporting collection, subverts and remains the classic Savile Row pattern for the peaks—much like the way Johnnie Walker redefines the role of Scotch in culture.
From bottle labels designed like garment tags to a puffer structure built from our iconic parallelogram, every detail embodies the concept of Johnnie Walker as a luxury fashion house—all while retaining brand equity and staying true to essence.
The 200-year-old Scotch brand set out to break down barriers to a new cultural occasion by behaving like a disruptive luxury fashion house. The result is the ultimate ski-season fashion accessory—and the disregard of every rule of Scotch LTO packaging.
Reversible by design, Ice Chalet’s bag is multifunctional. Once the whisky is out, the bag transforms into a Perfect Moment cross-body—giving the LTO a stylish second life that gets it out of the waste stream and on to the slopes.
The design’s duality unites the two brand—very different on paper—through their shared spirit of creativity and disruption.
Vibrant and provocative, the design’s cobalt blue sets the tone for the innovation while making an unmissable statement at après and beyond.
The bag’s oversized houndstooth print, featured across Perfect Moment’s supporting collection, subverts and remains the classic Savile Row pattern for the peaks—much like the way Johnnie Walker redefines the role of Scotch in culture.
From bottle labels designed like garment tags to a puffer structure built from our iconic parallelogram, every detail embodies the concept of Johnnie Walker as a luxury fashion house—all while retaining brand equity and staying true to essence.
2025 Awards
Total Points: 9
Bronze Cube
Credits
Agency
Bulletproof / London
Media Agency
PHD Media / London
Client / Brand
Diageo / London
Perfect Moment / London
Production Company
Creative Blood / London
Post Production Company
Purple Martin Studio / London
Film Director
Ilan Lampl
Photographer
Sophie Jones
Drinks Stylist
Tara Garnell
Influencer and Culture Marketing Agency
starpower / London
Media Brand
Highsnobiety / Berlin
Stylist
Rebecca Corbin-Murray
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