Established was asked to create a unique, ultra-sustainable lipstick for German makeup influencer Hatice Schmidt. Growing up in the tough Berlin neighborhood of Neukolln , and then becoming a glamorous influencer, everything about Hatice’s world is a clash of gritty reality on the one hand, and sophisticated elegance on the other. The chain design of the case evokes the harsh, punky street life of her childhood, whilst the mirrored gold makes it thoroughly luxurious and glamorous. This concurrence of mismatching styles is also used on the secondary packaging which uses a mixture of fonts, one ornate and one more industrial. Using an ultra-innovative manufacturing process in Italy, the lipstick case is made of solid metal with the idea that the consumer buys it once and keeps this beautiful object for life, replacing the bullet within it with a sustainable refill system. Should the case need to be replaced, it can be recycled infinitely as it’s 100% aluminum with no plastic parts.