ADC Awards
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Category
Beverage - Series
Annual ID
ADC104_PKG024M
Midi is a premium tequila ready to sip. Midi's products combine craftsmanship rooted in Mexican tradition with the finesse of a modern blend of aromas, creating a tequila to be enjoyed from noon to midnight and midnight to noon. Midi embodies a spontaneous approach to life. The brand aims to introduce the trend of slow sipping tequila to Canada, where tequila is mostly associated with low-quality spirits meant to be consumed in shots.
The concept for Midi's identity revolves around its name and its mission to make the category brighter and more dynamic. The sun, at its peak at noon, inspired the custom-designed bottle and cap. Two products are currently distributed across North America. The blanco tequila, associated with the color green, is fresh and herbaceous. The reposado tequila, round and smooth on the palate, is associated with orange, reflecting its richer flavor and color.
The concept for Midi's identity revolves around its name and its mission to make the category brighter and more dynamic. The sun, at its peak at noon, inspired the custom-designed bottle and cap. Two products are currently distributed across North America. The blanco tequila, associated with the color green, is fresh and herbaceous. The reposado tequila, round and smooth on the palate, is associated with orange, reflecting its richer flavor and color.
2025 Awards
Total Points: 3
Merit Honor
Credits
Design Firm
Caserne / Montreal
Copywriter
Kristian Andersen
Creative Director
Léo Breton-Allaire
Ugo Varin Lachapelle
Photographer
Jodi + Alex
Strategist
Miriam Bousquet
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