ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2025 ADC Awards - Packaging Design

Dandelion Advent Calendar

Agency Widakk Design Studio / Novi Sad

Client Dandelion Chocolate

Category

Limited Edition

Annual ID

ADC104_PKG033M

A celebration of craft among the cosmos, the Dandelion Advent Calendar is our most cherished holiday tradition. The 2024 Calendar — our ninth! — highlights twenty-five of the most inventive chocolatiers in North America (across fifteen states and one Canadian province). Their exquisite creations fill twenty-five decorative chocolate-box “ornaments” — each one containing a surprise confection serving, created specially by a talented chocolatier to showcase distinctive aromas of our single-origin chocolate.
This year’s theme honors the winter of 2024’s peak northern lights, while capturing tales of ancient characters outlined in constellations overhead. Each chocolate-filled box, which doubles as a tree ornament, aligns with a nightly celestial event. The Calendar's accompanying booklet reveals myth, history, and science behind each event — with intricate, old-world style illustrations by Serbian artist Srdjan Vidakovic, and expertise in the form of daily unveiling videos from astronomer Dr. Tyler Nordgren. The Calendar also details twenty-five of the northern hemisphere’s darkest viewing locations, from which one might catch a glimpse of the ethereal aurora borealis. An illustrated Star Planisphere aids in locating stars in the night sky.

2025 Awards

Total Points: 3

Merit Honor

Credits

Design Firm

Widakk Design Studio / Novi Sad

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