ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2025 ADC Awards - Packaging Design

Ten degree tour-mountain&water tea

Agency Shaobin Lin

Client Hangzhou Ten degree tour

Category

Limited Edition

Annual ID

ADC104_PKG034M

Ten degree Tour is a high-end club with oriental artistic conception style in Hangzhou. Its product is Wuyi Mountain "Mountain and Water" rock tea. The packaging design needs to have cultural gift attributes and embody the concept of tea and mountains and waters.
The entire design is composed of a creative combination of inner and outer elements. The outer box is made of environmentally friendly paper that reflects the characteristics of "rock tea", and a tea bowl composed of different sizes of circles can be seen. The thickness of the lines inside the box changes to form a mountain range. The paper crosses and overlaps to display the mountain, water, and reflection images. The water shadow partially overlaps in three layers and echoes the hollow of the outer box tea bowl, making the tea pouring more vivid.
The design is not influenced by current popular styles. Based on the symmetry concept of oriental aesthetics, it realizes the creative concept of central axis symmetry of circles of different sizes, mirror symmetry of upper and lower mountains, and cross-overlapping of inside and outside, forming a penetrating power of culture, art, and story, which is a reflection and construction of Eastern aesthetics.

2025 Awards

Total Points: 3

Merit Honor

Credits

Creative Director

Shaobin Lin

Freelancer

Shaobin Lin

Motion Designer

Yijun Zhou

Photographer

Yanpeng Chen

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