ADC Awards
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Learn more about ADC105
Category
Children's Products
Annual ID
ADC104_PRD001G
Babyshop’s ColourCheck pencil set is an innovative, double-sided pencil set co-created with Moorfields Eye Hospital to help detect colour blindness in young children – with one side representing the colour spectrum that people with regular vision would naturally see, while on the other end, the colour spectrum is represented in by how those with colour blindness see the colour.
Therefore, each pencil becomes a test for the condition. If a child sees only one matching colour on the pencil instead of two distinct ones, it is a clear sign that the child is colour blind.
The set breaks the convention of traditional testing and gives parents and teachers a playful and easy to use tool to detect, and support colour blind children at the earliest, so that they make the most of their learning experiences.
Therefore, each pencil becomes a test for the condition. If a child sees only one matching colour on the pencil instead of two distinct ones, it is a clear sign that the child is colour blind.
The set breaks the convention of traditional testing and gives parents and teachers a playful and easy to use tool to detect, and support colour blind children at the earliest, so that they make the most of their learning experiences.
2025 Awards
Total Points: 45
Gold Cube
Credits
Agency
Publicis Middle East / Dubai
Agency In-House Production Company
Prodigious / Dubai
Music / Sound Production Company
Mango Jam / Dubai
Post Production Company
Melt / Dubai
Art Director
Tina Balaa
Associate Creative Director
Mohamed Naggar
Chief Creative Officer
Rafael Augusto
Chief Strategy Officer
Tahaab Rais
Copywriter
Hani Mohsen
Nicolas Richard
Creative Director
Augusto Correia
Mohamed Bareche
Designer
Jolanda Van Rooyen
Mahir Jeseem
Executive Creative Director
Aunindo Sen
Illustrator
Amr Deabes
Ritu Poojari
Motion Designer
Louis Borniche
Photographer
Raef Baskharon
Producer
Ahmed ElRuby
Strategist
Jala Fawaz
Executive Producer
Ibrahim Barakat
Sami Saleh
Wilbur D'costa
Business Development &Marketing Director
Maha Aboughali
Business Director
Vicky Kriplani
CEO
Bassel Kakish
Nathalie Gevresse
Head of Marketing
Mitin Chakraborty
Head of Production
Shereen Mostafa
Marketing Manager
Shaileshkumar Bhadra
Post Production
Nayla Chacra
Production Logistic Support
Shweta Sandeep
Project Manager
Aneesha Carriappa
Videographer
Islam Ramadan
Najib Saadane
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