ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Sustainable / Eco-friendly Products
Annual ID
ADC104_PRD018M
Changing the industry's mindset requires first changing consumer awareness. We developed a waterless textile that conserves water while highlighting its beauty. This textile perfectly replicates the surface of the Niyodo River, renowned for its transparency, and was distributed as a free, open-source resource. Thus, this new fashion concept of "wearing water to protect water" ― was realized.
2025 Awards
Total Points: 3
Merit Honor
Credits
Agency
TBWA\HAKUHODO Inc. / TOKYO
Production Company
AOI Pro. Inc. / Tokyo
Art Director
Yoshihiro Kono
Chief Creative Officer
Takahiro Hosoda
Editor
Eri Usukine
Film Director
Yutaka Obara
Senior Copywriter
Mariko Tozawa
Account Director
Yusuke Yasuda
Account Executive
Keisuke Suzuki
activation planner
Hikari Watanabe
Group Account Director
Atsushi Matsuo
PR Planner
Kyosuke Hashimoto
Senior Contents Producer
Taisuke Kudo
Strategic planner
Atsushi Kikkawa
Rihoko Nikaya
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