ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Brand / Communication Design
Annual ID
ADC104_TYP000G
Across the globe, women’s sports are flourishing—shattering barriers and rewriting the rules of the game. Yet, Montreal remained behind the curve. The city lacked a professional women’s football team and provided minimal support for female athletes, forcing many to choose between leaving their hometown or giving up on their dreams.
This project set out to break that pattern with a design-led solution. The Roses identity became a beacon of change, blending innovative visual elements such as the symbolic blue rose and custom typography to inspire pride and ambition. By crafting a bold and meaningful brand experience, the launch redefined what women's football could represent in Montreal. This brand identity went beyond traditional branding—it ignited a cultural shift, fostering pride, passion, and renewed ambition for women’s sports.
Challenges:
- No Professional Presence: Montreal lacked a professional women’s football team.
- Limited Support: Minimal infrastructure and public awareness for women’s football.
- Cultural Stagnation: An environment where women’s sports received little recognition or investment
This project set out to break that pattern with a design-led solution. The Roses identity became a beacon of change, blending innovative visual elements such as the symbolic blue rose and custom typography to inspire pride and ambition. By crafting a bold and meaningful brand experience, the launch redefined what women's football could represent in Montreal. This brand identity went beyond traditional branding—it ignited a cultural shift, fostering pride, passion, and renewed ambition for women’s sports.
Challenges:
- No Professional Presence: Montreal lacked a professional women’s football team.
- Limited Support: Minimal infrastructure and public awareness for women’s football.
- Cultural Stagnation: An environment where women’s sports received little recognition or investment
2025 Awards
Total Points: 45
Gold Cube
Credits
Agency
Cossette / Montreal
Grdn
Client
Annie Larouche
Isabèle Chevalier
Jean-François Crevier
Nathalie Vachon
Client / Brand
Les Roses FC de Montréal
Production Company
Septième
Chief Strategy Officer
Judikaela Auffrédou
Copywriter
Melanie Delisle
Executive Creative Director
Richard Belanger
Creative Direction (Naming, Copywriter)
Olivier Fortin
Art Director, Design
David Théroux
Lionel Michee
Chief Creative Officer, Cossette East
Anne-Claude Chénier
Chief Strategy Officer, Cossette Est
Michel-Alex Lessard
Collaborator
Amy Walsh
Junior Bombardier
Nick De Santis
Patrick Boivin
Consultant creative director
Jennifer Nagy Delli Fraine
Content Production
Eva Martinez
Digital Creation
Catherine Sabourin
Fannie Deschênes
Jonathan Pinard
Sébastien Tremblay
Digital Product
Alexandra Adénor
Gaïda Demotte
Jean-François Parent
Marie-Michèle Coulombe
Digital Strategy and Business Intelligence
Aurélie Kuntz
Barbara Roque
Cédric Degallaix
Eric Deslauriers
Marina Sist
Director, Lead Strategy
Andréanne Lessard
Editing
Delphine Legault
Isaac Baulne
Thomas Bellefleur
Graphic and motion design
Nicolas Chamberland
Online Editing and Motion Design
Loïc Dubeau
Post-Producer
Nasim Mousavi
Post-production
Frédérique Marseille
Océanne Langlois
President, Quebec and Eastern Canada
Louis Duchesne
Print Production
Colette Dumay
Daniel Cartier
Product
Miriam Bousquet
Senior Vice President and General Manager, Cossette Digital
Jean Hugo Filion
Sound
Théo Porcet
Strategic Design and Community Engagement
Angelo Destounis
Anne-Marie Mercier
Daniel Ouellet
Hugo Savoie
Ketsia N'Kumbu
Sébastien Boulanger
Strategy
Anne-Sophie Vachon
Typographic Production
Alexandre Saumier Demers
Typography
David Théroux
Lionel Michee
Vice President, Lead Business
Myriam Veilleux
Web Development
Stéphane Demotte
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