ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2025 ADC Awards - Typography / Lettering

PP Model

Agency Pangram Pangram / Montreal + Caio Kondo + Mathieu Desjardins

Client Pangram Pangram

Category

Typeface

Annual ID

ADC104_TYP009S

Model pays tribute to the world of plastic model kits, drawing inspiration from the iconic Japanese brand Tamiya. Renowned worldwide for its highly detailed and precise assembly kits, Tamiya’s legacy serves as the foundation for this design, celebrating the meticulous art of model-making. The typeface blends nostalgia with modern precision, capturing the essence of the assembly process through its clean, modular forms and mechanical aesthetic. PP Model features a range of four families, from the default Model version to the monospaced variants and experimental Plastic styles. Its design fosters creativity, offering typographic options that embody the concept at varying levels, emulating the connected components of model kits in their forms. In total, the typeface includes 72 fonts, available in both upright and italic styles, featuring extensive Latin support, the Japanese alphabets Hiragana and Katakana, Japanese punctuation, and measurement characters that are rarely found.

2025 Awards

Total Points: 21

Silver Cube

Credits

Agency

Two Much Studio / London

Design Firm

Pangram Pangram / Montreal

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