The Turkish National Youth Philharmonic Orchestra is formed annually by auditioning young musicians between the ages of 15 and 21 from different conservatories nationwide. These remarkably young musicians, despite their age, perform challenging classical music pieces on the most prestigious stages of Europe with famous soloists. This dynamic orchestra breaks the “outdated” perception of classical music in Turkey and Europe.

The font was designed as the world's first typeface that can be read and written in both miniscule and majiscule for the Turkish National Youth Philharmonic Orchestra. The minuscule version represents young musicians, and the majuscule version represents their significant achievements. Using the minuscule and majuscule fonts together, we devised a new character design idea. The goal was to make the orchestra's visual identity, which graces the most prestigious stages of Europe, as captivating, dynamic, and aesthetic as the orchestra itself.

The new typeface has been developed through a thorough and meticulous design process that combines the anatomical features of majuscule (uppercase) and minuscule (lowercase) letters. This careful integration allows for an optimal blend of form and function. We strongly emphasized readability, ensuring the typeface performs well in various contexts while maintaining a visually appealing aesthetic reminiscent of contemporary poster design, even when the text is used in isolation. The typeface is crafted to ensure clarity and legibility, making it suitable for various audiences and applications. This typeface's versatility makes it unique; it can stand alone or complement visual elements effectively. In the various countries where the concerts were performed, the designs were localized and published in the local languages.

In the one month that the orchestra was actively communicating, we achieved 230K views on Instagram. The TUGFO 2024 program, along with written and video news and interviews in the Turkish, German, Italian and Dutch press, had a reach of nearly 1M.