ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2026 ADC Awards - Motion / Film Craft

Fascinating

Agency The Nine / Shanghai

Client Shenzhen Tourism Bureau, China
BACK TO RESULTS

Annual ID

ADC105_MOT053M

Shenzhen, China's most vibrant and international hub for innovation. The Shenzhen Tourism Bureau aims to attract more global visitors to experience its attractions through a promotional video.

We collaborated with 9-year-old child musician Lv Sile to sing a song called "Fascinating" for Shenzhen. Fascinating centers on the dual themes of technology and romance, woven through a fantasia-impromptu piano narrative (paying homage to Chopin’s Romanticism). A pure girl's voice interprets poetic yet philosophical lyrics, framing grand technological vistas through a child’s lens to imbue them with spiritual warmth. The other main plotline of the video features an astronaut riding a white horse, traversing mountains, seas, and cities, using his dreams as a steed to witness the "wonderland" moments of Shenzhen. The music video reinterprets Shenzhen as a city where beauty, innovation, and poetry intertwine.

In the bay of Shenzhen Astronomical Observatory, a piano is suspended by a hot air balloon, with an aerial pianist playing a solo for the sea; at MixC World, a Cantonese opera star dressed in ancient attire gazes at a huge statue; at Shenzhen Museum, an astronaut rides a Time Capsule Elevator, shuttling through elevator tracks shaped like piano keys; at Wutong Mountain National Park, male and female Wing Chun martial artists start their moves like still water, engaging in a whirlwind-like duel amidst ancient trees, pavilions, and towers; at the Ming Dynasty Dapeng Fortress, nine acrobats use their bodies as drumsticks to beat a giant drum with a diameter of 18 meters; at the Shenzhen Museum of Contemporary Art and Urban Planning, a calligraphy artist uses a robotic arm to integrate human and machine, painting with ink in the air, ect. The music video for " fascinating" was released on World Tourism Day, and the film has garnered over 10 million views on Chinese social media.