ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2026 ADC Awards - Product Design

Proud Pair

Agency Leo / Hong Kong + Publicis Groupe / Hong Kong

Client Hong Kong Marriage Equality

Category

Inclusive Products

Annual ID

ADC105_PRD010M

As Hong Kong Free Press states, “Same-sex marriage remains illegal, although a 2023 survey showed that 60 per cent of Hongkongers support it.” Even though government infrastructure is not in place and, as stated by the Hong Kong Government, will not be designed within the next few years, we saw an opportunity to empower the community to demonstrate inclusion for LGBTQ+ couples. From Hong Kong Marriage Equality’s research, “rather than redefine marriage, same-sex couples want to participate in the tradition.”

In Hong Kong, same-sex couples are denied the freedom to marry the person they love. They are not looking to redefine marriage. They just want to participate in tradition. For over 700 years, the most important ritual in a traditional Chinese wedding has been for parents to give their acceptance by gifting the ‘Phoenix-Dragon Bangles’ (the Phoenix represents female energy and the dragon represents masculine energy). So how do we let same-sex couples be themselves while being included in 700 years of tradition? We created ‘The Proud Pair’: the first ever ‘Phoenix-Phoenix’ and ‘Dragon-Dragon’ bangles. The Proud Pair is now available for purchase. We first started with a limited run of 50 pairs of bangles. 10% of the sales go to Hong Kong Marriage Equality to continue their fight for legalising same-sex marriage in Hong Kong. The Proud Pair is available online and made to order. Because the bangles are hand-crafted, they can also be further customised for same-sex couples (couples have options of customisations, from designing their last names onto the bangles to how they want the dragons or phoenixes to be designed).

2026 Awards

Total Points: 3

Merit Honor

Credits

Agency

Leo / Hong Kong
Publicis Groupe / Hong Kong

Associate Creative Director

Sam Wong

Chief Creative Officer

Christopher Lee

Creative Director

Helen Yuen

Editor

Belqis Hamid

Executive Creative Director

Halo Cheng

Head of Design

Stratos Efstathiou

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