Danilo Boer is the Global Creative Partner at FCB, where for the past four years he has worked alongside Susan Credle and creative leaders across the network to push the boundaries of what modern advertising can do. Before FCB, Danilo was fortunate to be mentored by three industry legends: Marcello Serpa during his formative years at AlmapBBDO, David Lubars during his 11 years at BBDO New York, and Rob Reilly during his time at Ogilvy.
At FCB, Danilo has helped solidify the network as a creative powerhouse. In just four years, FCB has been named Cannes Regional Network of the Year – North America every year, One Show Network of the Year twice, and D&AD Network of the Year in 2025—an unprecedented streak that reflects global teams firing on all cylinders. FCB New York has also been crowned Agency of the Year multiple times
at The One Show, D&AD, Clios, and ADC.
With 212 Lions in his career, including 14 Grand Prix and 2 Titanium Lions, Danilo has been a driving force for creativity in the industry—though he still jokes about never having won a Luxury Lion, which “upsets him daily.” Beyond Cannes, he has collected 231 One Show Pencils, highlighted by Spreadbeats winning Best of Show and Michelob ULTRA’s long-term partnership being honored with the coveted Penta Pencil. At D&AD, he has earned an astonishing 120 Pencils, including the rare Black Pencil in 2025. He was also named the #5 CCO in the world in The LIONS Talent Report 2024, and for the last two years has ranked as the #1 Global CCO in the world at The One Show Rankings.
His work has also stretched beyond advertising. McEnroe vs. McEnroe and Dreamcaster earned back-to-back Sports Emmys for Outstanding Digital Innovation in Broadcast, and most recently, Caption With Intention—a project reimagining accessibility in film—was honored by the Academy with a Scientific and Technical Oscar, marking a rare moment when advertising creativity directly shaped cinematic progress.
Before joining FCB, Danilo was Chief Creative Officer at Ogilvy New York, leading a 100+ person department through post-COVID recovery and winning transformative clients like Absolut, Hyatt, and Zippo. Earlier, during 11 years at BBDO New York, he became the agency’s first-ever Head of Art & Design and later Executive Creative Director, overseeing brands such as Bacardí, GE, Macy’s, and
Foot Locker.
Danilo began his career at AlmapBBDO in Brazil, where under Marcello Serpa’s leadership he helped turn Havaianas into a global icon and contributed to Almap’s first-ever Cannes Grand Prix win (for Billboard Magazine)—a stepping stone to the agency later being named Agency of the Decade.
He believes the best work sits at the intersection of culture, craft, and clever business thinking. He is passionate about building fast, fun, diverse teams that reflect the world we live in—and still gets a thrill from helping each office, brand, and teammate find their unique voice.
But mostly, he believes that anyone who made it to the end of this bio deserves a drink—and Danilo will happily pay for it.