Christopher Neff is the Global Chief AI Officer at Anomaly and a 2025 Adweek AI Trailblazer Power 100 honoree. He leads the agency’s integration of Generative AI, having educated over 900 employees through “Rewire” and established a global GenAI council. His team developed
Social Portals, AI Agents that grow TikTok audiences from scratch while extracting insights. He also launched Classify, Anomaly’s emerging tech incubator, guiding brands like Ally, LVMH, and Diageo through next-gen innovation—from Web3 creator programs to hands-on GenAI applications. Neff’s work bridges experimentation with tangible business value, providing workshops, tools, and strategies that future-proof brands. Outside Anomaly, he advises Million Marker, a Y-Combinator-backed health-tech company. He’s also a founding member and co-chair of the Ad Council’s Emerging Tech & Media Committee, where he helps shape the
industry’s responsible approach to new technologies.