Fera always wanted to make films, but ended up in Computer Science. Instead of going to film school, he learned to think like machines, and eventually realised he was quietly building the toolbox to direct, just with different buttons.
Today, he’s an AI filmmaker and creative technologist, co-founder of Mashed Potatoes, where he takes wild briefs, translates them into sane pipelines, and delivers films that look far bigger than the schedule. Along the way, he’s made over 30 brand ads, collaborated on Snoop Dogg–related AI videos, and picked up Official Selections at AI film festivals along with a few Best Director prizes—useful proof his mother isn’t the only fan.
He also comes from the web and app world, which gives him that technical director streak that makes creative chaos sit down and cooperate.
If an idea sounds impossible, perfect! He’ll break it into scenes, put it on the calendar, and make it real.