Jakob Trollbäck is the Swedish Founder behind award-winning creative studio Trollbäck + Company, and The New Division. Arriving in New York at the same time as the digital revolution, Jakob was among the first to embrace sea changes in the media landscape. He launched his career at R/GA as creative director before starting Trollbäck + Company in 1999. Since then, Jakob has asserted himself as an innovative force in design, branding, and corporate storytelling driven by beauty, logic, and a singular motto: discard everything that means nothing.