Executive Creative Director
In 2016 Keith Cartwright was named in Adweek Magazine as the 50 top Creatives in the business, and was recognized by Advertising Age as a Media Maven for 2016. He was also chosen by Campaign Magazine as top 10 Most Influential People in Advertising. Keith Cartwright is currently Executive Creative Director at BSSP, the largest independent advertising Agency in California. There he's responsible for creative leadership across all brands.
Keith Cartwright was previously the CCO and Founder of Union Made Creative in Culver City. Since opening in 2011 Union has garnered awards and media attention throughout its client roster, which included NikeLA, GE, Lego, and the San Francisco Film Society. Keith's relationship with Nike was responsible for helping redefine Nike West, and launched #keepbuilding, the well-recognized campaign for the Lego brand breaking gender stereotypes in the toy category. UNION was acquired by BSSP in 2016.
Prior to UNION Keith was a SVP Group Creative at the Martin Agency in Richmond, Virginia. Prior to that he was Creative Director at Wieden+Kennedy, New York where he led the Jordan Brand account along with Nike Canada, and Nike New York. Keith was responsible for launching "Become Legendary" for the Jordan Brand which became the centerpiece across all marketing, and helped the Jordan Brand reach a billion dollars in sales for the first time in its history.
From 2004 -2006 Keith was a Creative Director at TBWA Chiat Day. While at Chiat Keith was responsible for the Adidas Brand, Ray Ban, Persol, and Motorola. During his tenure at Chiat they were recognized by Cannes as Agency of the Year and Adidas was recognized as Advertiser of the year.
Keith has been awarded and recognized by every major awards organization in his field including; The One Show, Clio's, AICP, AIGA, Addys, Art Directors Club, The London and New York Festivals and D&AD and Cannes. Keith has been a member of the award show jury for AICP, Art Directors Club, Addys and Cannes.