Global Creative Lead
Creative Shop @ Facebook & Instagram
Aaron Griffiths is a writer and Creative Director whose award-winning career spans two decades, two coasts and pretty much every type of media. While experienced in all aspects of communication arts, Aaron is especially passionate about inventing modern ways to connect brands and people in more meaningful and emotional ways. In his current role as Global Creative Lead for Facebook and Instagram’s Creative Shop, Aaron is focused on helping global brands and their agencies discover what’s possible and create great content for mobile feed. In his previous life, Aaron helped create celebrated campaigns for brands like IBM, HP, Fanta, Kodak and Michelin, while playing creative leadership roles in some of the country's best shops including Arnold, TBWA\ChiatDay, Ogilvy, and Goodby, Silverstein & Partners.