ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
ADC100 Experiential Design Jury
Fernanda Gonzalez
Experience Design Director
Media Monks
Mexico City, Mexico
Fernanda Gonzalez is a Mexico City-based experience design director and FWA jury member. She co-direct and built the Experience Design Hub at MediaMonks, a UX/UI black-ops lab in Mexico City and Brazil that serves the US & LATAM markets of a wide range of industries, such as technology, travel, retail, amongst others.
Coming from Latin America, Fernanda’s approach to design is a balance of functional but rich aesthetics and structure. For Fernanda, designing experiences is an exciting and constant challenge to strategize and be resourceful to innovate in the way we approach human and business problems.