ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

ADC100 Interactive Jury

Matthias Harbeck



Munich, Germany

After working at the theater as director and stage designer Matthias started his advertising career as copywriter in 1994 at Jung von Matt in Hamburg receiving his first awards here. He went on as Creative Director to Philipp und Keuntje, before he switched to Springer & Jacoby in 2003, also as Creative Director. Since 2008 Matthias has been partner at the Serviceplan Group, first as Managing Creative Director of Serviceplan Campaign in Munich, since 2016 as CCO of all the Serviceplan Agencies in Germany. With more than 800 national and international awards, including 25 Cannes Lions, he is one of the most highly acclaimed creatives in Germany.




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