ADC Awards

The ADC Annual Awards, part of The One Club for Creativity, is the oldest continuously running industry award show in the world. Now heading into its incredible 100th year, these Awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.


Sibusiso Sitole

Chief Creative Officer

The Odd Number

Bryanston, South Africa

Sbu Sitole is the Co-Founder and Chief Creative Director of The Odd Number, South Africa’s Agency of the year 2017 and 2019 respectively. Since it’s founding in 2015, The Odd Number has consistently won awards in all South Africa’s major award shows including The Creative Circle, the Loeries Awards, as well as the Pendorings Awards - most recently ranked 2nd most awarded agency to feature in the show. In 2018, Sbu was voted most admired Executive Creative Director in Johannesburg, and second most admired Executive Creative Director in South Africa 2019, in a local poll amongst South African Creative leaders. Most recently The Odd Number won it’s first 4 One Show Merits, becoming the first 100% Black Owned Agency to ever garner this accolade. The Odd Number, is currently at second place in the Creative Circle Rankings




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