ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 101st year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

ADC100 Motion / Film / Gaming Craft Jury

Matthias Schmidt


antoni GmbH

Berlin, Germany

Matthias is the Chief Creative Officer at antoni. Based in Berlin, antoni creates bespoke agencies for big brands that commit to a long-term relationship. Matthias and antoni are best known for their work on Mercedes-Benz, both picking up prizes at every global award show. Matthias started his career as a banker, then became a writer, then started to run agencies. His previous agencies include Scholz & Friends and DDB. He has an MBA in Creative Leadership and is interested in interior design, fashion and music. When not working, his most preferred activity is doing nothing.




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