ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 101st year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

ADC100 Packaging / Product Design Jury

Bret Recor

Founder + Creative Director

Box Clever

San Francisco

Bret is the Founder and Creative Director of Box Clever, a brand strategy and industrial design studio which he founded in 2012. With a creative strategy rooted in design principles, Bret and his team take ideas from concept to market and are committed to executing a challenge to its most brilliant realization. An expert in creating physical experiences that delight consumers and help companies lead market categories, Bret balances creative vision with real-world experience of industrial design, brand strategy, and business ventures.

Bret has applied his expertise to the launches of several high-profile products and initiatives, including Away, Nebia, and most recently Caraway. Bret has also launched separate studio initiated ventures including Fadestudio, with a flagship product, the Fade task light. Prior to founding Box Clever, Bret was a design director at fuseproject, working with clients including One Laptop Per Child, Herman Miller, Johnson & Johnson, Issey Miyake, Jawbone, and the New York City Department of Health.




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