ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

ADC100 Advertising Jury

Sarah Berro

Creative Director

Impact BBDO

Dubai, United Arab Emirates

Top 10 #NextCreativeLeaders, 2020 by The One Club for Creativity, The 3% Movement.

Top 20 Copywriter by the Drum World Creative Rankings, 2020.

Born and raised in Beirut, Lebanon, Sarah fell into advertising, after receiving a Master’s degree in Translation, Languages and Linguistics from the Holy Spirit University (USEK) in Lebanon.

With over 15 years working as a creative writer in Dubai, she has enjoyed her fair share of success creating impactful campaigns for a diverse portfolio of brands like Google, Emirates, Mars, KFC, Sadia, Johnson’s, Pepsi CO, Amazon and Essity.

Her most famous work includes 28 Too Many’s “Mutilated Words” which helped escalate the fight against the inhumane practice of female genital mutilation in Egypt, The Waste Management Coalition's “Toxic Flag”, a campaign that made the Lebanese government reconsider its decision of setting up toxic incinerators in Lebanon as a solution for waste, Law 3andak Dam’s “Every Drop And every Dot Counts”, a blood donation campaign that helped grow an online platform that matches blood donors with blood recipients in Egypt, and Fiftyfify's "Close the Gap", a campaign that used natural gaps in the Arabic language to raise awareness about the gender pay gap in Lebanon. They were all recognized at regional and international award shows like the D&AD, the One Show, Cannes Lions, Clio, LIA, Loeries, Dubai Lynx and EFFIES amongst other.




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