ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

ADC100 Advertising Jury

Fiona Chen

Creative Director

Ogilvy Shanghai

Shanghai, China

Fiona Chen is a Singaporean who moved to China in 1997.
She joined Ogilvy & Mather Shanghai in 2001 and is now a Group Creative Director over-looking Unilever Dove and LUX.

She believes that great ideas span across any platforms, no matter offline or online. Due to the strong online environment in China, she has gained an edge at finding creative solutions in this field.

Her passionate drive for creativity has won her international and local awards - from Cannes Lions, D&AD, Clio, Spikes, London Advertising Festival, Adfest to China Effies, China One Show, etc…

In her 20+ years in China, she has gained in-depth experience especially in the areas of Beauty and FMCG. She has creatively led local to international campaigns for Dove, LUX, Shiseido, Anessa, Coke, Sprite, Fanta, Perrier, The North Face, Adidas Originals, Abu Dhabi Tourism, Chando, Zhonghua Toothpaste, etc…




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