ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

ADC100 In-House Jury

Áthila Armstrong

Head of Experience Design


San Francisco, USA

Brazil-born Áthila Armstrong is the Head of Experience Design for Airbnb. He is responsible for setting the Experience Design practice standards and Airbnb design system (DLS).

He has started his career in Salvador, BA - Brazil working for small design studios before moving to São Paulo to work at Thunder House Brazil, McCann Erickson's digital division in the 2000s. After that, he worked for major ad agencies in Brazil like F/Nazca Saatchi & Saatchi, JWT, and founded One Digital before moving to London in 2005.

Áthila moved to London to work for unit9 and lived there for eight years with passages through R/GA, This is Real Art and Method Inc. For the last 13 years, he has been solely focused on digital product development and has been based in San Francisco, California, since 2013. He worked for the likes of Method Inc., Nokia, Facebook, and finally Airbnb.

Throughout his career, Áthila has aligned his design talent with technology and has designed products used by billions of people, like Facebook Stories. His work has been recognized at most of the industry's top award shows around the world.




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