ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 101st year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

ADC100 Photography Jury

Michelle Watt


Watt Studio

Brooklyn, USA

Michelle Watt is a Hong Kong-born photographer currently based in Brooklyn, NY. She specializes in staging conceptual narratives with a whimsical flair, often addressing themes of freedom and restriction within cultural identity.

Her portrait and fashion work engender stories about the female minority experience, with the aim of giving life to unique standards of beauty and culture, including ones informed by her Chinese American background. She finds joy in assembling tiny discrete pieces to create vast meaningful worlds, embedding hidden ‘Easter eggs’ as varying social commentary throughout her work.

Her photographs have been published in The New York Times, USA Today and Blanc Magazine. Her commercial clients include Cadillac, The North Face, LG Electronics, Capture One and Arcteryx.




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