ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 101st year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

ADC100 Interactive Jury

Zélia Sakhi

Chief Experience Officer


Tokyo, Japan

Zélia’s career spans 15 years happily jumping from leading digital agencies, major consulting firms, internet giants and start-ups. Brought-up with digital craft, user experience and innovation design, she has led award-winning work for Volvo, Samsung, Cartoon Network, Amazon and more.

Continually exploring new avenues for creativity, she currently serves as Chief Experience Officer for the fashion big-data company Virtusize, in Tokyo, Japan. She previously pioneered the agency/consulting firm relationship as Head of Creative for the top Swedish digital agency Mobiento Deloitte Digital and explored the connection between customer experience design and big data as Head of Experience at MullenLowe Group Japan.

Zélia has been presiding the Interactive, Digital Craft and Mobile juries at Eurobest, and has been several times a juror at the Cannes Lions, Dubai Lynx, Young Ones Awards and Lisbon Ad Festival in categories ranging from Mobile to Design and Innovation.




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