ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

ADC101 Spatial Design Jury

Simon Hatter

Founder

Hatter Agency

Amsterdam

Simon combines cultural knowledge and empathy with conceptual design and strategy to create defining retail experiences. His goal is to inspire human connection through experience, giving people a respite from their day to day. Simon established HATTER in 2020, the name a nod to his father, the driving force behind his creativity, as well as a reflection of the studio’s ambition: to create experiences with a touch of theatricality and showmanship, reflecting Simon’s own journey. HATTER is rooted in the belief that true experiences can change people’s lives. Simon’s career saw his empathy, intuition and eye for design come together in many forms – from a creative role at an events agency and heading retail and event experiences at Mary Portas, to being Global Creative Manager at Topman running over 300 stores across Europe, USA, Asia and Australia. These roles enabled Simon to see the effect of creating with the goal of emotionally connecting with an audience. The next chapter in Simon’s career brought him to Amsterdam in 2016, a melting pot of creativity, acceptance and openness. This move led him to work with some of his biggest clients to date and gave him the space and inspiration to open HATTER, through which he’s been helping brands meaningfully connect with customers ever since. Being part of the LGBTQ+ community, Simon is an advocate for people and brands that deserve to be heard.

 

 

 

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