ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

ADC101 Brand-Side / In-House Jury

Deepa Sen

Head of Marcom Strategy, EA Games

Electronic Arts

New York

I develop brand and communications strategy to drive business value based on consumer, cultural, and market insights. I'm currently leading a team of marketing & communications strategists at Electronic Arts to develop strategy for iconic franchise brands like The Sims, Need for Speed, Battlefield, and Star Wars. Before entering the world of gaming, I spent my career at several different creative agencies, including Droga5, Barton F. Graf, and Ogilvy. I've worked in a wide range of sectors spanning food & beverage, retail & e-commerce, finance, travel, beauty, and even pest control. I was selected to Brand Innovators’ “40 under 40 Northeast” Class of 2021 and my work has won top awards at the Effies and Cannes Lions. When I'm not strategizing, I'm an experimental cook and a deeply conflicted Penn State football fan.




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