Rob is a creative and systematic thinker playing at the intersection of brand, design and technology. As VP Executive Creative Director, Rob leads the design practice at R/GA, ensuring innovation and design quality across all clients. In his 20 year career Rob has directed and led multidisciplinary teams to create and craft systematic digital experiences, brand identities and transformational work for global brands such as Nike, a16z, Beats Music, Dyson and Stone Island. He remains a hands-on creative, merging strategy, UX and design to deliver simple, beautiful and innovative work that is both meaningful and memorable. Along the journey he has helped R/GA London win Campaign Innovation Agency of the Decade and received industry recognition and awards from the likes of Cannes Lions, D&AD, Clio and Creative Review, including a Grand Prix for Beats Music at the Eurobest Awards.