Celeste Cheong is one of the founding members of Elmwood Singapore studio. With almost 20 years of experience in Branding and Design, she has successfully created and built multiple FMCG and corporate brands across categories and geographies; from Beauty and Personal Care, Home Care to F&B. Celeste has been recognized for her remarkable achievements; having secured a position at Campaign Asia 40 under 40 and winning a Silver Award for Campaign’s SEA Agency of the Year 2023. Celeste is also a fitness and nutrition enthusiast who believes that holistic well-being supports the making of a Corporate Athlete. She’s also committed to providing mentorship/coaching across the board and actively encourages everyone to pursue ‘life beyond work.’