ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
ADC103 Gaming Jury
Daniel Koller
Director Strategy, Content & Creation
Seven.One AdFactory GmbH (ProSiebenSat.1)
Unterföhring, Deutschland
Daniel Koller is an award winning creative, an expert in digital transformation and a change manager in the German creative, startup and media industries.
His latest initiative “flutwein” became the most successful crowdfunding campaign ever started in Germany generating around 4.5 million euros in donations in less than 6 weeks from over 47,500 supporters and brand ambassadors. The campaign embodies his philosophy of always combining excellent creativity with maximum effectiveness. In this way Daniel and his team developed a simple idea and managed to change the narrative of the media coverage of the Ahr Valley, which was destroyed by the floods on June 14, so that the reporting focus was on rebuilding the local wine industry - the economic backbone of the region - which until then was only known to connoisseurs.
Since 2016 Daniel has been accelerating the development and transformation of the Seven.One AdFactory GmbH – the internationally award winning innovation hub of the European media-powerhouse “ProSiebenSat.1 Media SE”. In his role as director of the Strategy, Content & Creation department, Daniel and his team are constantly challenging and reinventing how brands can drive maximum impact with creative storytelling.
His latest initiative “flutwein” became the most successful crowdfunding campaign ever started in Germany generating around 4.5 million euros in donations in less than 6 weeks from over 47,500 supporters and brand ambassadors. The campaign embodies his philosophy of always combining excellent creativity with maximum effectiveness. In this way Daniel and his team developed a simple idea and managed to change the narrative of the media coverage of the Ahr Valley, which was destroyed by the floods on June 14, so that the reporting focus was on rebuilding the local wine industry - the economic backbone of the region - which until then was only known to connoisseurs.
Since 2016 Daniel has been accelerating the development and transformation of the Seven.One AdFactory GmbH – the internationally award winning innovation hub of the European media-powerhouse “ProSiebenSat.1 Media SE”. In his role as director of the Strategy, Content & Creation department, Daniel and his team are constantly challenging and reinventing how brands can drive maximum impact with creative storytelling.