Former spinning instructor. Some-time axe thrower. Aspiring world traveller.
Joy went to art school to be an art director but ended up writing instead.
Working in agencies both big and small, Joy has contributed to big consumer brands like Labatt,
Johnson & Johnson, Porsche, Walmart, and Mazda. Her enthusiasm for creative problem solving and
working with multi-disciplinary teams has led to noteworthy accomplishments, particularly the
award-winning Music for Memory Project for the Toronto Alzheimer’s Society. Conceptualizing and
executing this awareness campaign sparked a curiosity in the resilience of patients and caregivers
which eventually led Joy to Health advertising. Working in Health has reinforced her belief that
placing the human being at the centre of the solution is key. Joy has led award-winning creative in a
number of therapeutic areas, including Endocrinology, Gastroenterology, Neurology, Oncology,
Respirology, and Rheumatology.
From Walmart to Takeda, from mass consumer to pharma, Joy is continually inspired to go
past “good” to get to “great.” And, when she’s not thinking of the next big idea, she’s
probably in a spinning class or planning her next trip.