Sumitra has 20 years of experience of working across various network agencies like DDB, Dentsu, the erstwhile JWT, Cheil and FCB. She considers herself a chameleon when it comes to working on diverse brands. She is adept at slipping under the skin of customers and staying inclusive, even while being thought-provoking. Her best advertising work is insightful, nuanced and timeless. She believes great advertising lies in what’s unsaid and very few like a brand that gives advice. She loves a good challenge and that’s why she enjoys the digital world these days. Her work has won her some international awards like a One Show Merit, a few New York Festivals, some FAB and various Kyoorius elephants. And judging great work gives her goosebumps.