ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

ADC103 Typography Jury

Bright Woo

Co-Founder & CD

Delighted Design

Beijing, China

Bright Woo (Wu Liang) is a graphic and typographic artist based in Beijing. He has previously served as a senior creative at Ogilvy, Publicis, and VMLY&R, contributing his expertise to various globally recognized brands. In 2015, he co-founded Delighted Design with his partner, specializing in comprehensive branding, packaging, interactive design, and graphic ads. With his strong passion for design and creativity, Bright has, on multiple occasions, guided his team to achieve several international awards, such as D&AD, ADC, NY TDC, Tokyo TDC, CA, and more.

Leveraging his remarkable knack for storytelling through visuals, acquired from his background in advertising and branding, coupled with an intrinsic desire for artistic expression and a profound concern for historical, cultural, and societal issues, he went on to establish Bright Woo Studio, venturing into artistic pursuits as an independent artist and curator. His artworks span across various mediums such as poster art, illustrated typography, experimental calligraphy, sculpture, and installation art, and have been showcased in museums and art galleries across more than twenty countries worldwide.

 

 

 

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