ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
ADC103 Fusion Cube Jury
Niraj Zaveri
VML
Executive Creative Director
New York, United States
Hi, My name’s Niraj. You’re pronouncing that wrong in your head.
But that’s okay. Just call me Raj.
I'm currently an Executive Creative Director at VMLY&R NYC. I help manage a group of
20 creaDves and lead Dell Technologies, BIC Global, Krispy Kreme Global, Advil, Irish
Spring.
Over the past few years, I have helped transform the perception of Dell into a respected and creatively-driven brand. And my work helped them win their very first Cannes lions in their 40 year history. (Including a coveted a Grand Prix.) As well as a black best-of-show cube in the ADC awards. All of which led me to be named the 29th most awarded ECD in the world in 2022 according to the Drum Report. And the 38th most awarded creative in 2023 according to the One Show and ADC rankings.
In addition to the clients in my group, I also contribute to others within the VMLYR
network, including Dicks Sporting Goods, Sam’s Club, Coke, Miami Tourism, The
Department of Sanitation for New York and others.
Before VMLYR, I was a SVP, Sr. CD/AD at BBDO in NY. I was there for four years. And
during that time, I’ve had the good fortune to work on and lead some of their
biggest and most creatively-driven clients. Like AT&T, Pepsi, Starbucks and
Tropicana. Prior to that, I was at 72 and Sunny in LA. Where I worked on Samsung,
Anheuser-Busch and Starbucks.
I also spent 5 years at TBWA / Media Arts Lab, in LA, where I worked exclusively on
everything Apple. And I spent some time at DDB LA and Spike DDB in New York, as well as Colby & Partners in LA.
(I could go on, but I'll start to sound like a three-hour Bollywood film.)
But that’s okay. Just call me Raj.
I'm currently an Executive Creative Director at VMLY&R NYC. I help manage a group of
20 creaDves and lead Dell Technologies, BIC Global, Krispy Kreme Global, Advil, Irish
Spring.
Over the past few years, I have helped transform the perception of Dell into a respected and creatively-driven brand. And my work helped them win their very first Cannes lions in their 40 year history. (Including a coveted a Grand Prix.) As well as a black best-of-show cube in the ADC awards. All of which led me to be named the 29th most awarded ECD in the world in 2022 according to the Drum Report. And the 38th most awarded creative in 2023 according to the One Show and ADC rankings.
In addition to the clients in my group, I also contribute to others within the VMLYR
network, including Dicks Sporting Goods, Sam’s Club, Coke, Miami Tourism, The
Department of Sanitation for New York and others.
Before VMLYR, I was a SVP, Sr. CD/AD at BBDO in NY. I was there for four years. And
during that time, I’ve had the good fortune to work on and lead some of their
biggest and most creatively-driven clients. Like AT&T, Pepsi, Starbucks and
Tropicana. Prior to that, I was at 72 and Sunny in LA. Where I worked on Samsung,
Anheuser-Busch and Starbucks.
I also spent 5 years at TBWA / Media Arts Lab, in LA, where I worked exclusively on
everything Apple. And I spent some time at DDB LA and Spike DDB in New York, as well as Colby & Partners in LA.
(I could go on, but I'll start to sound like a three-hour Bollywood film.)