ADC Awards
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ADC104 Artificial Intelligence Jury
Luke Eid
Chief Innovation Officer
TBWA\Worldwide
New York, United States
Luke Eid is the Global Chief Innovation Officer & President, NEXT at
TBWA\Worldwide.
An Aussie living in the US, Luke is part of the global leadership team of TBWA,
leading innovation and focusing on the overall development and integration of
emerging technology and practices across the 250+ agencies within the
TBWA\Collective.
As part of this, he leads NEXT – TBWA’s global innovation practice designed to
lead brands into new spaces.
Luke has been with TBWA for over 15 years across Sydney, Hong Kong, NYC and
LA and has experience leading and working directly on some of TBWA’s most
high-profile clients including Apple, adidas, McDonald’s and Nissan.
Outside of work Luke enjoys a nomadic life, often going off the grid with his
small family.
TBWA\Worldwide.
An Aussie living in the US, Luke is part of the global leadership team of TBWA,
leading innovation and focusing on the overall development and integration of
emerging technology and practices across the 250+ agencies within the
TBWA\Collective.
As part of this, he leads NEXT – TBWA’s global innovation practice designed to
lead brands into new spaces.
Luke has been with TBWA for over 15 years across Sydney, Hong Kong, NYC and
LA and has experience leading and working directly on some of TBWA’s most
high-profile clients including Apple, adidas, McDonald’s and Nissan.
Outside of work Luke enjoys a nomadic life, often going off the grid with his
small family.