As the Global Chief Creative Officer at Pernod Ricard, Tad oversees the creative
development for the portfolio of brands which includes Absolut, Jameson, Altos,
Malibu, and Kahlua to name a few. With over 30 years of experience in the
marketing industry, he has a proven track record of delivering award-winning and
effective campaigns that resonate with consumers and drive business growth.

Tad is passionate about creating simple yet powerful concepts that tell
compelling stories and connect with audiences across cultures and channels.
He's worked with some of the most iconic brands in the world, such as Nike,
Jordan, Hurley, Nissan, MasterCard, and Burger King, both on the client and
agency side. Tad also embraces adventure and new experiences, having lived in
various cities and countries, such as New York, San Francisco, Los Angeles,
Portland, Amsterdam, and now Stockholm.